DC Group Sri Lanka
Pavithra Peramuni Arachchige is an experienced creative professional currently serving as Associate Creative Director at DC Group Sri Lanka since February 2024, while also hosting television programs at Derana TV since March 2022. As the Founder, Director, and Presenter of Point of Pavithra Social Media Channels since December 2020, Pavithra demonstrates significant expertise in digital media. Previous roles include Creative Director and Copywriter at Sera Idea until December 2023, Freelance Writer for Mawbima from 2019 to January 2021, and Television Presenter at Siyatha TV from 2018 to 2020. Additionally, experience includes program production, television presenting, voice artistry, and script writing at Channel One during the same period. Educational qualifications consist of a Postgraduate Degree in Mass Communication/Media Studies from the University of Sri Jayewardenepura and a Higher National Diploma in Radio, Television, and Digital Communication from the Sri Lanka Media Training Institute.
This person is not in any teams
DC Group Sri Lanka
Digital Content (Private) Limited, is a new breed of content creators in Sri Lanka redefining media, entertainment, and news for an always-on world. We’re changing the way our citizens engage today’s connected world by uniquely creating integrated, immersive stories across brand communications, digital engagement, and digital commerce. We call it Infotainment, where art and imagination meet the power and scale of systems thinking. Digital Content’s unique combination of creative, brand and technology expertise results in bringing the best of infotainment, redefined, for the people of Sri Lanka! For more information, visit www.digitalcontent.lk Services & Expertise: 1) Full HD Wireless Live Streaming Technology - Simulcasting across multiple Facebook Channels, YouTube and Private for board meetings & shareholder meetings. 2) Sri Lanka's Biggest Amplification Network - DC manages over 100 3rd Party Communities to create & amplify content. Facebook Community Pages, Top Local YouTube Content Creators, News & Gossip website 3) Influencer Marketing - Digital Content recently launched its Full Serviced Influencer Marketing arm, DICE. DICE has a collaboration with over 100 local Instagram profiles who are influential across different audiences in Sri Lanka 4) Video Production - DC has a Full Serviced Video Production House with state of the art equipment, creative scriptwriters, and awards winning video editors & animators. in the year 2018 DC has created over 50 local and international video content. 5) Digital Content runs a new & entertainment portal www.citizen.lk, a 100% online live news www.dcnews.lk, a parenting portal www.raisingchildren.lk and a portal for women www.helloladies.lk. 6)Digital Content runs a 24 x 7 editorial who work on agile content for brands and services. We create memes, posts & viral content.