DC Shoes
Alejandro Romero Sandoval has extensive experience in visual merchandising and marketing, currently serving as a Visual Merchandiser & POP Coordinator at DC Shoes since May 2017. Prior to this role, Alejandro held the position of Coordinador de Campañas at PUMA Group from August 2005 to February 2017. Alejandro obtained a degree in Mercadotecnia y Publicidad from Universidad Mexicana, S.C., completing studies from 2000 to 2003.
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DC Shoes
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Founded in 1994, DC quickly grew to become a leader in performance skateboarding shoes and a renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories. As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, and motocross athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts.