Amran Bachrain

EMEA Head Of Product at DC Shoes

Amran Bachrain is a seasoned professional in product management and retail with extensive experience in the apparel and accessories sector. Currently serving as the EMEA Head of Product at DC Shoes since 2016, Amran has held various roles including EMEA Product Manager and Global Product Manager. Prior to this, Amran spent over a decade at Quiksilver Europe, beginning as Store Manager and advancing to positions such as EMEA Retail Buyer and UK Retail Country Manager. Amran holds a Master 2 - MBA in Marketing Management Appliqué from IDRAC Business School.

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DC Shoes

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Founded in 1994, DC quickly grew to become a leader in performance skateboarding shoes and a renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories. As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, and motocross athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts.