DC Shoes
Michael Ghourdjian is a seasoned creative professional with extensive experience in brand production and art direction. Currently serving as Global Brand Producer and Asset Manager at DC Shoes since July 2019, Michael collaborates with marketing teams to deliver projects on budget and on schedule. With a background as Global GTM Art Director, responsibilities included creating comprehensive go-to-market style guides and seasonal presentations. Michael owns WHOMADEWHO, a creative studio offering photography and design services, and has held key art director roles at Boardriders and ROXY, driving brand development and marketing initiatives. Prior experience includes concept design at Vans and Abercrombie & Fitch, alongside foundational roles in photography and production. Michael holds a BFA in Photography, Graphic Design, and Photojournalism from Penn State University.
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DC Shoes
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Founded in 1994, DC quickly grew to become a leader in performance skateboarding shoes and a renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories. As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, and motocross athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts.