Aditya Sood

Aditya Sood is a seasoned analyst with a strong background in data analytics and digital marketing. Currently serving as a Senior Analyst at Track since September 2022, Aditya collaborates with stakeholders to build and analyze marketing reports and dashboards, focusing on campaign performance and CRM engagement. Previous experience includes a Data Analytics Consultant role at InnScience, where Aditya developed a recommendation engine for research papers, and an Analytics Consultant position at Pratt & Whitney Canada, which involved identifying cost-reduction opportunities for aircraft engine parts. Aditya has also excelled in digital marketing roles at iQuanti, contributing to significant increases in organic traffic for major financial firms. Aditya's educational credentials include a Master's degree in Management Analytics from McGill University and a Bachelor's degree in Electrical and Electronics Engineering from Vellore Institute of Technology.