Juan Ricardo Rodríguez Solano

Juan Ricardo Rodríguez Solano is a Senior Strategic Planner at DDB Colombia since September 2022, specializing in strategic thinking for major brands like Póker, McDonald's, and Avianca, while also overseeing Trade Marketing and Shopper strategies for AB Inbev - Bavaria. Prior experience includes serving as Strategy Director at HOY, leading strategic initiatives for various clients, including KIA and Reckitt Benckiser. Juan Ricardo has held the position of Head of Strategy at BRM S.A., where Juan Ricardo directed strategic processes for Compensar, Audi, and Havoline. Additional roles include Digital Strategist at Mediabrands, focusing on digital strategy for Famisanar EPS, and Strategic Planner at Depura Creatividad, where brand strategies were developed for Henkel and other notable clients. Early in their career, Juan Ricardo served as BTL Coordinator at Ejecuciones Activas BTL SAS, executing brand activations for various prominent brands. Juan Ricardo holds a degree in Advertising from Universidad Jorge Tadeo Lozano and a diploma in Strategic Planning from Brother Ad School.