DDB Mexico
Chantal Silva Zúñiga is a seasoned digital creative leader currently serving as Directora Creativa Digital at DDB Mexico since June 2021, recognized for outstanding work on the "Bits For Bites" campaign for McDonald’s México, which won two Gold awards at El Ojo de Iberoamérica 2021. Previously, Chantal worked at Ogilvy México as a Senior Content Manager for a brief period and at Leo Burnett as Sr. Copywriter / Content Manager, where contributions also garnered recognition at El Ojo de Iberoamérica. Prior experience includes roles as Senior Content Manager at Estratégica smarter marketing, where a notable achievement was a 90% registration rate for the "Futuros Posibles" campaign for La Salle, and various content writing positions that focused on advertising and digital strategies. Chantal holds a degree in Ciencias de la Comunicación with a specialization in advertising from Universidad Nacional Autónoma de México.
DDB Mexico
Where We Come From In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. They introduced a new approach to marketing that relied on insight into human nature, respect for the consumer, and the power of creativity. In short, they said: Let's stop talking at people and let's start conversations that lead to action. This heritage is a unique strength that continually tells us who we are, what we believe and how we should behave. It inspires us to continually challenge standard convention. From Bill Bernbach to Keith Reinhard to the present generation of DDB leaders, we are continuing the revolution.