DDB Mexico
Fernando Guitrón Márquez is an accomplished IT Manager with over 20 years of extensive experience in systems management and development. Currently, Fernando serves as IT Manager at DDB Mexico since August 2010. Previously, Fernando held the position of Gerente de Sistemas at Publicidad Augusto Elias from May 2000 to November 2008, where significant achievements included the implementation of the Media Plus ERP system and the coordination of several administrative and operational projects. Prior to that, Fernando was a Systems Analyst at Dairy World Foods in Canada, focusing on system adaptations and maintaining distribution systems from December 1998 to April 2000. Fernando's early career includes roles at Wal-Mart Stores, Inc., where responsibilities included managing system development for the VIPS restaurant division from November 1990 to April 1998. Fernando holds an engineering degree in Computer Science with a focus on Information Technologies from UNAM, obtained from 1988 to 1993.
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DDB Mexico
Where We Come From In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. They introduced a new approach to marketing that relied on insight into human nature, respect for the consumer, and the power of creativity. In short, they said: Let's stop talking at people and let's start conversations that lead to action. This heritage is a unique strength that continually tells us who we are, what we believe and how we should behave. It inspires us to continually challenge standard convention. From Bill Bernbach to Keith Reinhard to the present generation of DDB leaders, we are continuing the revolution.