DDB Mexico
Kiara Utrera is an experienced professional in marketing and data strategy with a focus on consumer insights and cultural analysis. Currently serving as the Culture Lab Coordinator at DDB Latina since April 2014, Kiara coordinates regional market research and consumer behavior analysis. In addition, Kiara has held the role of Data Strategist at DDB Mexico since September 2021, where responsibilities include data collection and market research to identify brand opportunities. Previous positions include Strategic Planner at el taier DDBº, Social Media Manager at Screen Media Group, Community Manager at Wikot, and PR and Marketing Assistant at Cadena Capriles. Kiara holds an Associate Degree in Advertising and another in International Business, along with a degree in Creative Writing.
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DDB Mexico
Where We Come From In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. They introduced a new approach to marketing that relied on insight into human nature, respect for the consumer, and the power of creativity. In short, they said: Let's stop talking at people and let's start conversations that lead to action. This heritage is a unique strength that continually tells us who we are, what we believe and how we should behave. It inspires us to continually challenge standard convention. From Bill Bernbach to Keith Reinhard to the present generation of DDB leaders, we are continuing the revolution.