DDB Mexico
Paulina Franco Luna is a seasoned Creative Copywriter with extensive experience in the advertising industry. Currently serving as a Senior Creative Copywriter at DDB Mexico since October 2022, Paulina has held similar senior positions at Dentsu Creative and anónimo from April 2022 to October 2022 and July 2021 to April 2022, respectively. Prior roles include Creative Copywriter at TERAN\TBWA and earlier positions as Junior Copywriter and Copy Trainee at Beker/Socialand. Paulina holds a Bachelor's degree in Communication Sciences from Universidad La Salle and is currently pursuing a Copywriting Program at Miami Ad School.
DDB Mexico
Where We Come From In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. They introduced a new approach to marketing that relied on insight into human nature, respect for the consumer, and the power of creativity. In short, they said: Let's stop talking at people and let's start conversations that lead to action. This heritage is a unique strength that continually tells us who we are, what we believe and how we should behave. It inspires us to continually challenge standard convention. From Bill Bernbach to Keith Reinhard to the present generation of DDB leaders, we are continuing the revolution.