Alicia Case is an accomplished professional with extensive experience in operations, fitness instruction, and employee engagement across various industries. Currently serving as Global Operations Director (Chief of Staff) at DDB, Alicia effectively addresses the priorities of the global CEO and C-Suite through a multifaceted approach to driving outcomes. As Chief Points Officer and Owner of Case & Points, Alicia specializes in optimizing travel and credit card points for free travel. With a background in fitness as a Group Fitness Instructor at Crunch Fitness, Alicia holds certifications in multiple disciplines. Previous roles include Global Head of Change & Engagement at WPP, Vice President at Publicis Groupe, and Director at Publicis Health, where accomplishments span from leading change management initiatives to enhancing employee experience and advocacy programs. Alicia holds a Bachelor of Science in Advertising and Marketing Communications from the Fashion Institute of Technology.
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