Fred Falci

Fred Falci is a Finance Executive with over 15 years of experience leading financial operations in multinational advertising and communications organizations, including roles at DDB and Publicis Groupe. Currently serving as Finance Director at DDB Latina, Fred focuses on key financial initiatives and strategic decision-making while ensuring compliance and transparent financial reporting. Previously, Fred held roles as Controller at Publicis Communications and Grupo ABC, where they enhanced financial performance and optimized operations. Fred's expertise spans strategic finance, financial modeling, M&A, and high-performance team leadership, contributing to significant EBITDA margin improvements and effective budget analyses. Fred studied at various institutions, including Universidade Paulista and FAAP, where they pursued studies in law and finance.