Juie Shah

Juie Shah is a seasoned marketing professional with extensive experience in brand strategy and communications. Currently serving as a Contributing Writer and Council Member for Forbes Communications Council and as a Strategy Mentor at The 30 Minute - University, Juie has also held key positions at DDB since February 2016, including Group Strategy Director and Strategy Director. Previous roles include Senior Strategist for notable clients such as State Farm and Miller Lite, and Brand Strategist for brands like Alfa Romeo and AT&T. Juie's earlier experience includes a Brand Strategy Consultant role at the American Association of Advertising Agencies and a Product Marketing Manager position at Surup Bonsai, where foundational brand strategies were developed. Juie holds a Master of Science in Integrated Marketing Communications from Northwestern University and a Bachelor's in Mass Media, Advertising from the University of Mumbai.