Sarah Li

Sarah Li currently serves as the Head of Strategy at DDB, a position held since November 2021, where responsibilities include establishing standards for strategic services and driving innovative methodologies to foster commercial growth for clients. Previously, Sarah contributed to advertising strategy at Dailey & Associates Advertising from April 2018 to October 2021 as a Senior Planner and Planning Manager, optimizing project quality and enhancing client business value. Earlier experience includes roles as an Advertising Planning Intern, Account Planning Assistant, and Advertising Planner at RPA, focusing on the strategic design and execution of advertising campaigns. Sarah holds a Bachelor's degree in Communication and Media Studies from the University of Southern California.