Ruben de Lera

Ruben de Lera is the founder and current President of DDM Dial Database Marketing, a role held since August 2013 after acquiring the full ownership of the company. Previously, Ruben served as the Commercial Director from 1993 to 2008, focusing on direct advertising and telemarketing strategies. During this period, contributions were made to the Telemarketing chapter of the Direct and Interactive Marketing Association of Argentina (AMDIA), and Ruben held the position of Commercial Director and later the President of the Telemarketing Commission at the Banking Marketing Association (AMBA). In addition, Ruben founded MRM Argentina and served as its Commercial Director from 1999 to 2003. Educational qualifications include a degree in Advertising from the Escuela Argentina de Publicidad and a specialization in Direct Marketing from IMT Barcelona.