Iris van de Beek is a seasoned professional in real estate strategy and development, currently serving as Senior Adviseur Strategie & Beleid at de Alliantie since January 2024. Prior experience includes roles as Real Estate Developer & ESG at Being, where the focus was on sustainable property development, and Asset Manager at HB Capital, overseeing investments within diverse asset classes. Iris also held the position of Senior Consultant - Strategic Advisory at Jones Lang LaSalle, specializing in retail and hotel real estate, and gained valuable experience in business development at Golden Tulip Hospitality Group. Educational qualifications encompass a Master of Science in Real Estate from the Amsterdam School of Real Estate, alongside certifications from Cornell University and a Master's degree in Tourism & Destination Management from Breda University of Applied Sciences.