Kevin Laan

Kevin Laan is a seasoned professional in data and analytics, currently serving as the Head of Data & Analytics at de Bijenkorf since November 2022. With a robust background in digital marketing and conversion optimization, Kevin has held multiple roles including Owner of De Conversie Optimist & De Website Optimist and Online Marketeer at Bureau Spraakwater until January 2023. Prior experiences include leadership positions at Merkle Nederland and Oogst - a Merkle company, where Kevin directed analytics services and optimization efforts. Additionally, Kevin contributed as a committee member for DDMA's Conversion Rate Optimization committee from June 2016 to December 2022. Kevin’s career began with roles in web analytics and SEO, and is supported by a Bachelor's Degree in Media Marketing Publishing from Amsterdam University of Applied Sciences.