Willem van Grasstek

Willem van Grasstek is an accomplished professional with a robust background in commercial management, customer experience, and organizational development. Currently serving as Commercieel manager at De Correspondent since September 2022, Willem has previously held key leadership positions, including Algemeen directeur at Mediahuis Nederland, where responsibilities included overseeing business strategy, P&L, and implementing significant organizational changes. With experience at TMG, SNS Bank, and Nationale-Nederlanden, Willem has focused on optimizing customer experience and engagement across various sectors. Willem holds a Master’s degree in Business Administration from Vrije Universiteit Amsterdam and has participated in various training programs enhancing skills in customer-centric strategies.