De La Riva Group
Carlos de León de la Riva currently serves as the CEO of dlR USA at De La Riva Group, a position held since January 2010. Prior to this role, Carlos was the Director of Advanced/Copy-Testing, Concept Testing, and TV Testing at De La Riva Group from 2005 to 2009. Carlos began a consultancy role at Euromonitor International from January 2001 to December 2004. Educational qualifications include a Master’s degree in Applied Social & Market Research Methodologies from the University of Westminster, completion of the LPSF program at Harvard Business School in 2013, and an Advanced Certificate in Marketing from CIM | The Chartered Institute of Marketing.
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De La Riva Group
De la Riva Group is one of the most trusted market research companies serving Fortune 500, private and government clients in North and South America. With over 27 years’ experience in the field, De La Riva Group is dedicated to helping organizations make better business decisions through the use of actionable market intelligence. Ethnographic, qualitative, quantitative, ad-hoc and syndicated research services are provided throughout the region with the use of proprietary and/or well recognized research methodologies. We are cultural decoders, curious and passionate about insights and connecting brands and organization with their target consumers. De La Riva Group has offices in the United States, Mexico and Guatemala.