De La Riva Group
Rafael Conde Cháirez currently serves as the Director of NP&D and Market Research at De La Riva Group, a position held since July 2012, where responsibilities include designing and directing commercial strategies to enhance client relationships and business profitability. Prior experience includes serving as Marketing Manager at HSBC, leading the development of strategic insights from June 2010 to July 2012, and as Junior Market Research Manager for VISA at Ipsos, managing advertising campaign studies across nine Latin American countries from June 2007 to June 2010. Rafael's career began at Daimler Chrysler, focusing on marketing delivery and database management from March 2004 to June 2007. Educational qualifications include a certificate in Digital Transformation from MIT Professional Education and an Associate's degree in Commercial Strategy from the Instituto Tecnológico Autónomo de México, along with a Bachelor's degree in Marketing from Universidad Marista.
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De La Riva Group
De la Riva Group is one of the most trusted market research companies serving Fortune 500, private and government clients in North and South America. With over 27 years’ experience in the field, De La Riva Group is dedicated to helping organizations make better business decisions through the use of actionable market intelligence. Ethnographic, qualitative, quantitative, ad-hoc and syndicated research services are provided throughout the region with the use of proprietary and/or well recognized research methodologies. We are cultural decoders, curious and passionate about insights and connecting brands and organization with their target consumers. De La Riva Group has offices in the United States, Mexico and Guatemala.