Giles Greenwood

Giles Greenwood is an experienced professional in the luxury goods and sports apparel industries, currently serving as Managing Director at de Le Cuona since November 2023. Prior to this role, Greenwood held the position of Managing Partner at 1ofA LLP from May 2012 to November 2023, where expertise in brand building and development significantly contributed to the growth of luxury brands. Greenwood has also served as Managing Director at MATE.BIKE UK and GB Life Ltd., and as Commercial & Marketing Director at James Purdey & Sons within the Richemont Group. Notable achievements include founding a lifestyle division for Canterbury of New Zealand and overseeing the development of innovative sports apparel. Educational background includes attendance at The Leys and St Faiths in Cambridge.