de Le Cuona
Giles Greenwood is an experienced professional in the luxury goods and sports apparel industries, currently serving as Managing Director at de Le Cuona since November 2023. Prior to this role, Greenwood held the position of Managing Partner at 1ofA LLP from May 2012 to November 2023, where expertise in brand building and development significantly contributed to the growth of luxury brands. Greenwood has also served as Managing Director at MATE.BIKE UK and GB Life Ltd., and as Commercial & Marketing Director at James Purdey & Sons within the Richemont Group. Notable achievements include founding a lifestyle division for Canterbury of New Zealand and overseeing the development of innovative sports apparel. Educational background includes attendance at The Leys and St Faiths in Cambridge.
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de Le Cuona
de Le Cuona produces the world’s largest own-brand linen collection along with unique and contemporary wool paisleys, silk velvets and couture cashmeres and can be found in beautiful homes and leading hotels around the globe. de Le Cuona was founded in 1992 by South African native, Bernie de Le Cuona. The company has grown from humble beginnings to a multi-million pound enterprise with thriving showrooms in London, New York, Moscow and a network of elite distributors and agents worldwide. de Le Cuona is a member of Walpole, the official sector body for UK luxury, since 2018.