Grupo DEACERO
Victor Armando De La Rosa Abad is an experienced data analyst and coordinator with a focus on digital marketing and advertising campaigns. Currently employed at Grupo DEACERO since May 2022, Victor specializes in designing and implementing strategies for lead generation and monitoring campaign performance through machine learning models. Prior roles include Data Intelligence Coordinator and Professor at Tecnológico de Monterrey, where Victor developed automated reporting systems and KPI design. A notable achievement includes automating enrollment models and indicators during tenure at various educational institutions. Previous experience also includes roles at BanRegio, Instituto Tecnológico y de Estudios Superiores de Monterrey, AFIRME SEGUROS, Schneider Electric, and Banorte Generali, building a strong foundation in database management and statistical analysis. Victor holds degrees in Applied Statistics and Actuarial Science from Tecnológico de Monterrey and Universidad Autonoma de Nuevo Leon, respectively.
Grupo DEACERO
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Deacero is strongly committed to a sustainable strategy of growth that benefits our company, the environment, our employees and the communities in which we operate. We are a fully integrated company with an infrastructure for recycling, processing waste, steel mills, finished product plants and distribution centers. We currently serve diverse industries and markets with a presence in Mexico and in over 20 countries including the United States, Canada, Guatemala, Chile, Colombia, Costa Rica, Peru, Spain and the United Kingdom. At Deacero, our sustainability initiative is the guiding principle to all facets of our operation, which generates social, economic and environmental value to everything we do. The company owns sustainable developments in advanced technology for steel recycling facilities and its transformation to finish products, while always meeting ASTM and other international quality standards. We are more than 8,000 employees operating in 21 Recycling Centers, 3 Steel Mills, 15 Steel Wire Facilities and 1 Research & Development Center.