Cassie Lane

Cassie Lane is an accomplished marketing and communications professional currently serving as a Senior Officer for Digital Content and Senior Marketing Communications Officer at Deakin University since April 2022. With a background in digital copywriting and content strategy, Cassie has successfully led external publications and managed social media initiatives. Previous roles include Communications Advisor at Ignite, where strategic content marketing and SEO were emphasized, and author of "How to Dress a Dummy" published by Affirm Press. Cassie has also held positions at SapientNitro as Content Manager for prominent brands, Communications Consultant at HealthWest Partnership, and Communications Officer at State Trustees, where significant achievements included the development of social media campaigns and website remapping. Cassie holds a Master of Creative Writing, Publishing and Editing from the University of Melbourne and a Bachelor of Arts with double majors in Psychology and Communications from Deakin University, along with certifications in Project Management and Digital Marketing.