Victor Shu

Victor Shu is a seasoned marketing professional currently serving as Head of B2B Marketing at Deako Lighting since December 2023. Prior to this role, Victor spent over three years at Amazon, leading offline retail strategy and execution for Amazon Fire TV and partner device launches, significantly contributing to device sales and Alexa user growth across thousands of retail locations. A notable tenure at VIZIO from 2011 to 2019 as Senior Director of Merchandising and Retail Marketing saw Victor play a critical role in elevating the brand to the top position in the US TV and sound bar markets. Additional experience includes roles in product marketing and management at Epson, Belkin International, Universal Electronics Inc., and Computrition. Victor holds a Bachelor of Science degree from Cornell University and an MBA in Marketing from UC Irvine's Paul Merage School of Business.