Vasiliki Michou

Vasiliki Michou has a diverse work experience history. Vasiliki started their career as a Field School Archaeology student at Karabournaki Excavation in 2012 and 2014, where they gained hands-on experience in excavation, data collection, artifact cleaning, and database development. Vasiliki also volunteered as an Archaeologist at Castle of Melivoia Excavation in 2013.

In 2015, Vasiliki took on the role of Volunteer Assistant Curator at the "Action Field Kodra" annual visual arts festival, where they worked closely with the Executive Director and Chief Curator to organize and set up exhibits.

Vasiliki then became the Communications Team Leader for the 4th National Student Conference of Archaeology in 2015-2016, successfully implementing a digital marketing strategy to increase attendance.

From 2016 to 2018, Vasiliki worked as a Freelancer, specializing in Social Media Marketing. Vasiliki managed clients' online presence, utilized analytics data for content optimization, and created performance reports for social media pages.

In 2016, they also interned as a Museum Educator and Art Historian at the Greek State Museum of Contemporary Art, where they welcomed visitors and assisted in planning educational programs.

Vasiliki'sfocus on digital marketing continued in 2018-2019 when they joined iTrust Digital as a Performance Marketing Executive. Vasiliki'sresponsibilities included developing and implementing digital marketing strategies, managing search engine marketing and social media advertising campaigns, optimizing on-site content for search engine visibility, and creating engaging social media content.

Vasiliki then moved on to work at AMD Telecom S.A. in 2019, first as an SEO and Social Media Manager, and later as a Performance Marketing Manager. In these roles, they continued to drive digital marketing efforts, utilizing their expertise in search engine optimization, social media management, and performance marketing.

Vasiliki'smost recent position was at LearnWorlds, where they held various roles from 2020. Vasiliki started as a Performance Marketing Manager before moving on to become a Demand Generation Manager and Integrated Campaign Manager, focusing on driving integrated campaigns and generating demand for the company.

Overall, Vasiliki Michou's work experience showcases their expertise in digital marketing, social media management, and archaeology.

Vasiliki Michou has a diverse education history. In 2018, they obtained a Diploma in Digital & Social Media Marketing from The American College of Greece. Prior to that, from 2016 to 2018, they pursued two master's degrees simultaneously. Vasiliki completed a Master of Arts (MA) in Heritage Management from the University of Kent and a Master's degree in Cultural Management from the Athens University of Economics and Business. Earlier in their academic journey, from 2010 to 2016, Vasiliki earned a Bachelor's degree in History and Archaeology with a specialization in Archaeology and Art History from Aristotle University of Thessaloniki.

Looking beyond formal education, Vasiliki has also obtained several certifications to enhance their skills. Vasiliki has completed certifications in Advanced Google Analytics, Microsoft Advertising Certified Professional, Yandex.Direct Expert, SEO: Link Building in Depth, Excel for Marketers, Digital Sales Certification, Professional Diploma in Digital & Social Media, Content Marketing: Ebooks, Writing Formal Business Letters and Emails, and Digital Marketing Course to become an Expert Digital Marketeer. Additionally, they have completed the Community Engagement program offered by the British Council and the TOPAZ MANAGEMENT SIMULATION from Mindset. Vasiliki has also pursued online courses in Antiquities Trafficking and Art Crime from the University of Glasgow and holds certifications in Google Ads Display and Google Ads Search. Furthermore, they have obtained the Zertificat B1 from the Goethe-Institut e.V.