Eric Richards

Eric Richards is an experienced professional in the automotive and technology sectors, currently serving as the Founder and CEO of Dealer by Design since 2020, where a software solution enhances dealership inventory workflows. Previously, Eric held the position of Head of Growth at Cybrid Technology Inc. from 2022 to 2024, focusing on optimizing the marketing tech stack to enhance lead generation for the sales team. Eric's background includes significant roles such as Sales Manager at Orangeville Kia, Internet Sales Manager at Orangeville Hyundai, and Service Manager at Bustard Chrysler Dodge Jeep and Orangeville Kia, demonstrating extensive dealership management experience. Eric began a career in the automotive industry as a Lot Attendant and IT Support at The Motor Car Company Inc. from 1997 to 2006. Eric holds a Bachelor of Commerce degree in Marketing Management from the University of Guelph, earned in 2009.