Lori W. is a seasoned digital marketing professional with extensive experience leading marketing strategies across various industries, including fashion, beauty, luxury, and lifestyle. Currently serving as Strategic Account Director at Dealmoon since January 2019, Lori has successfully executed digital strategies and full-funnel campaigns for top global brands. Previous roles include Director of Digital Marketing at AdvoCare, where Lori helped transition the company to a direct-to-consumer model, and Director of Digital Marketing at Mitel, where focus was on North American marketing for cloud-based communication products. Additional experiences encompass various director-level positions in marketing at companies like CheapCaribbean.com and JC Penney, demonstrating a strong background in performance marketing, brand growth, and campaign management. Lori holds a Bachelor of Science in Business Management from the University of Phoenix.
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