Tal Cohen

Tal Cohen has been a Senior Product Manager at Dealtale, A VIANAI Company since 2021. Prior to this, they were a Growth Product Manager and Product Manager at Emarsys from 2015-2021. As Growth Product Manager, they led the product growth team and was responsible for defining and monitoring product growth KPIs. Tal also managed the marketing growth strategy to increase conversion and lead generation on marketing digital assets. Tal was successful in turning ideas into successful outcomes such as Emarsys Insights, a new website, chatbot playbooks, and analytics architecture. As Product Manager, they interacted with various departments of the company to provide customers with the best possible products that would answer their needs, increase their revenues, and integrate well with their company's vision. Tal also helped Emarsys launch an SMS and Web as marketing channels which quickly became a high revenue business unit of the company.

Tal Cohen obtained a degree in International Business Administration from Lauder Business School between 2013 and 2016. Tal has also obtained three certifications from Google: Google Tag Manager Fundamentals (February 2020), Advanced Google Analytics (June 2018), and Google Analytics for Beginners (June 2018).