Sara Redolfi

Sara Redolfi is a seasoned professional in licensing and marketing, currently serving as Senior International Category Manager at DeAPlaneta Entertainment since May 2016. In this role, Sara leads strategic commercial development for the company's intellectual properties in global FMCG, promotions, and loyalty categories, achieving challenging income targets and coordinating multi-territory project implementation. Previous experience includes various managerial roles at DeAPlaneta Entertainment, where Sara developed market strategies for food and beverage licensing and coordinated marketing initiatives in collaboration with media partners. Before joining DeAPlaneta, Sara worked at Pirelli as a Consumer Marketing Specialist, where key contributions included co-marketing initiatives and loyalty programs. Early career endeavors included coordinating sales and marketing activities in the tourism sector. Educational credentials encompass a Master's degree in International Management from Università Cattolica del Sacro Cuore, along with international experience from esteemed institutions in the UK and the US.