Erica Booth

Erica Booth is a seasoned professional specializing in growth, product, and marketing consultancy, currently serving as VP of Growth at Gabrielle Bernstein, Inc. since December 2022. With extensive experience in direct-to-consumer and consumer tech sectors, Erica has worked with numerous companies, including Hero, Wize, and Fat Snax, where notable achievements include significant revenue growth and customer retention improvements. Previously, Erica held key positions at NZXT, Inc., Electronic Arts, Sprinklr, Mind Candy, and Facebook, contributing to major initiatives in brand management and mobile engagement. Erica holds a Bachelor's degree in Communication and Media Studies from Michigan State University, along with advanced studies in Digital Communication and Data Science.