Heather Zhang

Heather Zhang is an experienced marketing and brand communication professional with a robust background across various sectors in the sports industry. Currently serving as the Brand Communication Manager for Decathlon China, Heather is responsible for driving brand strategies and analyzing market positioning for QUECHUA and SIMOND. Prior roles include Senior Business Development Manager for COROS Wearables, where Heather oversaw branding and marketing in APAC and Europe, and Director of Event Operations at Beijing Rapid Sports, where Heather enhanced marathon quality and consumer engagement. With a Master's in Sports Management from Escuela Universitaria Real Madrid and a Bachelor's in Mass Communication from Beijing City University, Heather combines strategic planning with creative marketing solutions to elevate brand presence and consumer relationships.