Iris Sin

Iris Sin is an experienced professional in the field of digital marketing and e-commerce, currently serving as the Digital Sport Leader Lead at DECATHLON HONG KONG since December 2019. In this role, Iris has successfully formulated and executed online strategies, collaborated on omni-channel development, and analyzed data to enhance website performance and user experience. Prior to this, Iris held positions at Jebsen Consumer Products Company Limited, where responsibilities included managing the Dyson Online Store and ensuring a smooth user experience, as well as conducting UI development for e-commerce activities. Iris also gained experience at OkSir, focusing on market research and bilingual marketing materials. Iris holds a Bachelor of Business Administration in Business Management from City University of Hong Kong and an Associate's degree in Business Administration from HKU SPACE Community College.