Decathlon is een Frans sportmerk, opgericht in 1976. Inmiddels hebben we meer dan 1,700 winkels in meer dan 70 landen, met in totaal 110,000 werknemers wereldwijd. We bieden sportproducten aan voor meer dan 100 sporten, waaronder kamperen, fietsen en teamsport. Voor vrijwel iedere sport is er een breed assortiment aan kleding, materiaal en accessoires. ‘Move people through the wonders of sport’ is onze missie en we werken hard om sport toegankelijk te maken voor iedereen.



Retail

Sports

Decathlon Nederland

Decathlon Nederland's headquarters in Amsterdam, Netherlands

Lisa Noraz

Anaïse Crombé Grare

Patrick van Biezen

Marco Barendregt

Kris Bruin

Jerry van Den Braak

Dylan Reichart

Fokelien Broekstra

The Marketing and Brand Management team at Decathlon Nederland focuses on building and promoting the Decathlon brand across multiple channels. They handle retail concepts, customer experience, conversion rate optimization (CRO), digital marketing, search engine optimization (SEO), and specific product categories like cycling and camping. Their aim is to enhance brand visibility, engage customers effectively, and drive sales by creating a cohesive and compelling brand story aligned with Decathlon's mission to make sport accessible to everyone.

Marketing and Brand Management

The Product and Creative Team at Decathlon Nederland is responsible for developing innovative and appealing sport products and experiences. This team ensures that product design aligns with both market trends and the company's mission of making sport accessible to everyone. They manage the creative direction, oversee daily operations, and coordinate design efforts with technical development, ultimately driving the visual and functional aspects of Decathlon’s offerings in the Netherlands.

Product and Creative Team

The Leadership Team at Decathlon Nederland is responsible for steering the company towards achieving its mission of making sports accessible to everyone. This involves strategic decision-making, optimizing financial performance, and enhancing customer experience through conversion rate optimization (CRO). Key team members include the Chief Financial Officer (CFO), who oversees financial strategies, and CRO Specialists, who focus on improving online user experiences and conversion rates.

Decathlon Nederland

Org chart

Teams

Marketing and Brand Management

Product and Creative Team

Leadership Team

Offices

Decathlon Nederland

Org chart

Teams

Marketing and Brand Management

Product and Creative Team

Leadership Team

Offices

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