Małgorzata Parfieniuk is an experienced media and communications professional with a strong background in paid media strategy and campaign planning. Currently serving as the Paid Media Lead at Decathlon Polska since November 2022, Małgorzata previously worked at Starcom as a Senior Communications Planner and Communications Planner, where responsibilities included media recommendations, execution of communication strategies, and client relations. Prior to that, Małgorzata held various roles at Value Media, progressing from Junior Communication Planner to Communication Planner, overseeing multiple teams and conducting market analysis. Małgorzata's career began at Container Labs as a Junior Project Manager & Event Manager. Małgorzata holds a Master's degree in e-biznes from SGH Warsaw School of Economics and a Bachelor's degree in Logistics from Bialystok University of Technology.
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