Miguel Vicente

Miguel Vicente is an experienced professional with a diverse background in marketing, brand management, and customer loyalty strategies. Currently serving as Loyalty Manager at Decathlon UK, Miguel leads the relaunch of the UK's customer program, aligning omnichannel CRM efforts to enhance the customer experience. Previous roles at Decathlon include Retail Brand Manager, where responsibilities involved assisting retail teams with brand positioning, and Merchandiser, collaborating on strategic product development. Miguel's earlier experience at Carrefour spanned positions including Brand Manager, where campaigns such as 'Act for Food' were developed, and Marketing Manager, overseeing a loyalty program across numerous supermarkets. Additionally, Miguel’s journey began at Inditex as a Customer Assistant. Educational qualifications include a degree in Marketing from CESINE Centro Universitario, a degree in Tourism from Universidad Complutense de Madrid, and a degree in Publicity and Public Relations from CEU Cardenal Herrera University.