Laurent Evain

Laurent Evain currently holds the position of Head of Marketing Strategy & Data at Decathlon France since May 2023, after serving as the Directeur Marketing et Digital nouvelles marques at IDKIDS from February 2022 to May 2023. Prior to these roles, Laurent was Co-CEO and Director of Marketing and Sales at Xee, where responsibilities included vehicle digitization and mobility data treatments. Laurent's extensive experience in digital marketing and e-commerce includes leadership roles at Moovisto, iloveweb l'agence, Drawer, Leroy Merlin, and La Redoute, focusing on digital strategy, user experience, and business development. Additionally, Laurent has contributed as an educator at SKEMA Business School and has consulted for notable clients in the e-commerce sector. Laurent's educational background includes a degree from SKEMA Business School.