Louisiane Martin

Louisiane MARTIN is an experienced digital marketing professional with expertise in e-commerce and content management, particularly in the outdoor and tourism sectors. Currently serving as Responsable E-commerce Sports d'hiver at Decathlon France since January 2020, Louisiane oversees digital strategy, e-merchandising, CRM campaigns, and economic performance analysis for winter sports. Prior roles include Digital Leader at SKIMIUM.COM, where traffic development through various marketing channels was a key focus, and Chef de projet web éditorial at OUI.sncf, coordinating marketing campaigns for tourist destinations. Additional experience encompasses public relations at Atout France, SEO web marketing at Thomas Cook, and event marketing at Lovicci. Louisiane holds a Master 2 in Economie & Marketing territorial from Sciences Po Grenoble and a Licence in Langues étrangères appliquées with a specialization in Tourism from Université de Franche-Comté.