Sophie Chwedura

Sophie Chwedura is an experienced marketing professional with a strong background in customer and user knowledge, currently serving as the CCU Leader and Marketing Insight Director at Decathlon International since November 2014. Sophie also holds the position of Marketing Insight Manager for Passion Brands at Insights Hub, where contributions include enhancing the strategic role of insights and promoting best practices within the marketing research community. Prior experience includes roles as Senior Marketing Research Manager at OPSIO and Marketing Research Manager at •becoming, focusing on quantitative marketing research across various sectors such as retail, FMCG, and textiles. Sophie's educational qualifications include a Master 2 in Marketing and Studies from IAE France and a Master 1 in Marketing & Econometrics from Nottingham University Business School.