Elizabeth Horn

Beth has provided expertise and high-end analytics for Decision Analyst for 20 years. She leads the Advanced Analytics Group and is responsible for the design, analyses, and insights derived from discrete choice models, MaxDiff analyses, volumetric forecasting, and other advanced analytics. She specializes in product and pricing optimization and market segmentation. Beth is consulted frequently by clients and internal account teams regarding best practices in research methodology.

Her analytic experience spans several industries, such as food and beverage, personal care, high tech, home improvement, appliances, and other durables, pharmaceuticals, and travel/hospitality. She has published articles in marketing publications and refereed psychological and statistical journals.