Hillary Semmelman

Hillary Semmelman has over 20 years of experience in the market research industry. Hillary started their career at Market Facts in 1996 as a Study Director and was later promoted to Senior Account Director. During their time there, they were responsible for survey design, analysis, and presenting results at national sales meetings. Hillary also worked in the Public Relations sector, where they successfully implemented a strategy to retain a dissatisfied client.

In 1999, Hillary joined Synovate as a Senior Account Director and was later promoted to Vice President. Hillary designed and delivered a customized consumer choice model program for leading manufacturers, providing retail specific recommendations for national and private label brands. Additionally, they hired, trained, and managed a client service team, consistently achieving annual revenue and profit targets. Hillary also led the initiative to restructure a 20-person team, resulting in increased efficiency, communication, and greater employee satisfaction.

In 2011, Hillary joined Ipsos as a Vice President. Hillary'srole primarily involved helping brands anticipate future opportunities and translating them into business success. Hillary deciphered data into readable soundbites and presented findings to both technical and non-technical audiences. Hillary also facilitated workshops and guided client teams in prioritizing actions and incorporating insights into near-term business plans.

From 2017 to 2018, Hillary worked at GfK as a Vice President of Consultative Sales and Strategy. Hillary'sresponsibilities included creating and developing partnership relationships with research and marketing clients. Hillary focused on insight generation and integrating knowledge across custom and syndicated businesses.

Most recently, Hillary joined Decision Analyst in 2019 as a Senior Vice President of Client Service. Hillary'srole involves overseeing client service and ensuring high-quality delivery to clients.

Hillary Semmelman attended Drake University and studied at the Bachelor's School of Education. Hillary then proceeded to the University of Wisconsin-Madison, where they pursued further education in the Master's School of Child and Family Studies. However, the specific start and end years for both educational experiences are not provided.