Decision Point develops analytics & big data solutions for CPG, Retail & Consumer focussed industries & working with  global fortune 500 clients. We provide analytical insights & solutions that help develop sales & marketing strategies in the Retail & CPG Industry, by leveraging diverse source of data which includes Point of Sale data, Syndicated category data, Primary shipments & other similar sources.

Decision Point is founded Ravi Shankar along with his classmates from IIT Madras with diverse experience across CPG & Marketing Analytics domain. At Decision Point, you will meet data scientists, business consultants & tech savvy engineers who are passionate about extracting every ounce of value from data for our clients.

Consumer

Consumer Goods

Retail

Decision Point Analytics

Decision Point Analytics' headquarters in Roswell, GA, United States

This department oversees and coordinates technical projects, ensuring they are completed on time and within budget.

Project Management

The Analytics Team at Decision Point Analytics specializes in transforming complex data into actionable insights for clients in the CPG and retail sectors. Comprising data scientists, business analysts, and analytics consultants, the team employs advanced statistical methods and cutting-edge technologies to analyze diverse data sources—including Point of Sale and syndicated category data—to inform sales and marketing strategies. Their collaborative approach ensures the delivery of tailored analytics solutions that drive business growth and enhance decision-making for global Fortune 500 clients.

Analytics Team

This department focuses on analyzing business needs, data, and processes to drive strategic decision-making and optimize performance.

Business Analysis

This department focuses on the design, development, and maintenance of data infrastructure and data pipelines to support analytics and data science initiatives.

Data Engineering

The Data Engineering Team at Decision Point Analytics is responsible for designing, building, and maintaining robust data pipelines that facilitate the extraction, transformation, and loading (ETL) of diverse datasets for advanced analytics. With a focus on ensuring data integrity and accessibility, the team collaborates closely with data scientists and business consultants to deliver actionable insights that empower global Fortune 500 clients in the CPG and retail sectors. Their expertise in big data technologies enables the organization to leverage critical data sources, driving strategic sales and marketing initiatives.

Data Engineering Team

The Product Development Team at Decision Point Analytics is responsible for designing and building innovative analytics solutions tailored to the needs of clients in the retail and CPG industries. This team collaborates closely with data scientists and business consultants to create user-friendly interfaces and robust software applications that harness and visualize complex datasets. By blending technical expertise with strategic insights, they ensure that products not only meet market demands but also empower clients to make data-driven decisions that enhance their sales and marketing strategies.

Product Development Team

This department specializes in data analysis and consulting services to support decision-making and strategic initiatives.

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Other teams

Analytics Team

Business Analysis

Data Engineering

Data Engineering Team

Product Development Team

Analytics Department