Karl W. Lendenmann

Karl W. Lendenmann, Ph.D. is the President of DecisionTree Analytics & Services, focusing on enabling data-driven intelligence, decision-support, and value for clients. He has held various key roles in companies such as MobileCultures, Insights2Value Marketing Consultancy, Mediassociates, PulsePoint, Datran Media, Advanced Marketing & Media Group, KPMG LLP, Bozell Worldwide, and Wakeman & deForrest. With a background in Experimental Psychology, Mathematical Psychology, Statistics, and Market Research, Karl has been instrumental in driving growth, client acquisition, and optimizing marketing strategies throughout his career.