Deckers Brands
Alexandra Absi is a skilled professional with extensive experience in e-commerce and personalization, currently serving as the Regional Personalization & UX Manager at Deckers Brands since September 2018. In this role, Alexandra oversees the launch of enhanced discovery and browsing experiences, implements site improvements, and conducts A/B tests, while fostering cross-organizational collaboration to create tailored consumer journeys across various touchpoints. Previous positions at Deckers Brands include E-commerce Merchandiser for UGG Women's Footwear and UGG Men's + Kids & Koolaburra by UGG, as well as Global E-Commerce Site Operations. Alexandra also gained experience at Sonos, Inc. as an E-Commerce Experience Specialist and worked as a Business Coordinator with Hire Our Heroes + Apertus Partners. Additionally, a background in freelance writing includes contributions to Nested Naturals, StoryChick Magazine, Elite Daily, and The Style Studies. Currently pursuing a Writing Certification at UCLA Extension, Alexandra has a foundational degree from the University of Rhode Island.
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Deckers Brands
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Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Koolaburra®, HOKA ONE ONE®, Teva® and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally.