Antoine Berthoud

Antoine BERTHOUD is an experienced professional in events and brand management, currently serving as the EMEA Senior Events & Brand Experience Manager for HOKA at Deckers Brands since September 2016. In this role, Antoine develops long-term strategies for HOKA events across the region, leads major projects such as the UTMB World Series and IRONMAN series, and manages a team of event coordinators and staff. Prior to this, Antoine held various positions within HOKA, including EMEA Events Manager and Sports Marketing & Events Coordinator, overseeing the execution of extensive event plans and brand activations. Antoine also has experience as a communication consultant and co-founded Junior Conseil 2B sport’, focusing on marketing studies for sports students. Educational credentials include a Master's in International Marketing from BI Norwegian Business School and a Bachelor's in Sport Management from UPFR des Sports of Besançon.