Lee Cox is an accomplished professional with extensive experience in leadership roles within the sports and lifestyle brands sector. Currently serving as Global VP/GM for Emerging Brands Teva and AHNU at Deckers Brands since 2016, Lee Cox has also held significant positions as VP/GM for Performance Lifestyle Brands in the Asia Pacific region and Vice President of Global Marketing and Sales for HOKA. Prior to Deckers Brands, Lee Cox was Vice President of Sales and Marketing at inov-8 and served as Head of Global Merchandising at New Balance. Lee Cox's career began at Reebok, where a role as Director of Running laid the foundation for a successful trajectory in the industry.
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