Tim Twichell

Tim Twichell serves as the Senior Director of Global Consumer Insights at Deckers Brands, a position held since January 2011, where responsibilities include leading the consumer insights function and embedding data into strategic decision-making across multiple brand portfolios, including UGG and HOKA. Prior to Deckers, Tim held various roles at Yahoo! from July 2005 to January 2011, including Director of Media & Audience Research and overseeing corporate customer insights strategy, focusing on market research for key media properties and brand initiatives. Tim's earlier experience includes being a Senior Marketing Research Manager at The Walt Disney Company from June 1999 to July 2005 and a Senior Programming Research Analyst for Disney Channel from June 1997 to June 1999. Tim holds a degree from California State University, Northridge.