An independent full-funnel marketing, advertising and design company, Decoded creates breakthrough campaigns that make brands perform. Challenging convention, it took some of the best talent from strategy, creative, media, design and the DTC world and put together a new way of working to bridge the gap between meaningful storytelling, data-led optimizations and commerce. Decoded services global clients like T-Mobile, Intuit, Visa, WW and SC Johnson from its offices in New York and Los Angeles.

Advertising

Marketing

Media & Entertainment

Decoded Advertising

Decoded Advertising's headquarters in New York, NY, United States

Matthew Rednor

Sarah Brittany Byrne

Jen Goldberg

Chris Mozolewski

David Weinstock

Francesca Lopopolo

The Media Solutions and Strategy Team at Decoded Advertising leverages data-driven insights and creative storytelling to design and implement effective media strategies for clients. This team collaborates closely with other departments to optimize advertising campaigns across various platforms, ensuring maximum reach and engagement while aligning with the overall marketing objectives. Their expertise in media technology and analytics helps clients like T-Mobile and Estée Lauder navigate the complexities of modern advertising, driving brand performance and conversion.

Media Solutions and Strategy Team

The Creative Team at Decoded Advertising is responsible for crafting innovative and visually compelling marketing campaigns that resonate with audiences and drive brand performance. Comprising talented professionals from various creative disciplines, the team collaborates to develop impactful storytelling, design dynamic assets, and leverage experimental techniques that bridge the gap between creativity and data-driven strategy. Their work encompasses a wide range of formats, ensuring that each campaign not only captures attention but also delivers measurable results for global clients.

Creative Team

The Leadership Team at Decoded Advertising drives the strategic vision and operational excellence of the company. Comprising experts across various domains, including creative, media, finance, and strategy, they foster innovation and collaboration to ensure the delivery of impactful marketing solutions for global clients. Their collective expertise enables them to challenge industry norms and maintain a focus on data-driven results, aligning creative storytelling with business objectives.

Leadership Team

The Project Management team at Decoded Advertising ensures seamless execution of marketing and advertising initiatives across various client campaigns. By coordinating between creative, strategic, and media teams, they manage timelines, resources, and communications to deliver high-quality, impactful projects on schedule. Their focus on collaboration and efficiency helps bridge the gap between storytelling and data optimization, ultimately driving brand performance for clients.

Project Management

The Business Operations team at Decoded Advertising ensures seamless execution and efficiency across projects and financial management. Comprising experts in project management, finance, and accounting, this team focuses on optimizing workflows, enhancing collaboration among diverse departments, and maintaining financial health to support the company's innovative marketing campaigns. Their strategic oversight enables Decoded to leverage data-driven insights for effective decision-making and resource allocation.

Business Operations

The Marketing and Strategy team at Decoded Advertising focuses on developing and executing data-driven marketing strategies that drive brand performance and client success. By leveraging insights from performance marketing, media solutions, and strategic planning, the team crafts innovative campaigns that resonate with target audiences and optimize results across various channels, ensuring meaningful storytelling and effective commerce integration.

Decoded Advertising

Org chart

Teams

Media Solutions and Strategy Team

Creative Team

Leadership Team

Project Management

Business Operations

Marketing and Strategy

Offices

Decoded Advertising

Org chart

Teams

Media Solutions and Strategy Team

Creative Team

Leadership Team

Project Management

Business Operations

Marketing and Strategy

Offices

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