The Variable is a marketing and advertising company specializes in Brand Positioning and Development, Strategic Marketing, Creative Concept.

Advertising

Marketing

The Variable

The Variable's headquarters in Winston-Salem, NC, United States

Jennifer Ganshirt

Cassidy Dupas

Keith Vest

Ann Beery

Arianne White

Megan Streba

Caleb Kirkman

Courtney Lewis

Mandy Smith

Chelsea Raitor

Christopher Vernon

Matt Cook

Matteson Fields

Grace Franklin

Mudi Diejomaoh

Brooke Smith

Scott Moody

Ashley Roberson

Katie Hannah

Meredith Bennett

Sarah Anderson

The Media and Communications team at The Variable is responsible for developing and executing strategic communication plans that elevate brand visibility and engagement. They leverage media planning and buying expertise to optimize advertising efforts across various channels, ensuring alignment with clients' overall brand positioning and marketing goals. This team collaborates closely with creative and strategic teams to craft compelling narratives that resonate with target audiences.

Media and Communications

This department oversees client relationships and ensures the delivery of services that meet client needs.

Account Management

The Leadership Team at The Variable oversees the strategic vision and operational execution of the company’s marketing and advertising initiatives. Comprising key executives from various disciplines, including brand strategy, creative direction, and client relations, this team collaborates to drive innovation, foster a strong company culture, and ensure client satisfaction while positioning the brand for sustained growth in a competitive landscape.

Leadership Team

The Creative and Design Team at The Variable is responsible for developing innovative visual concepts that effectively communicate brand messages and enhance client positioning. They collaborate closely to create impactful campaigns, ensuring high-quality design standards and alignment with strategic marketing objectives. This team blends creativity with strategic insight to elevate brand identities and drive engagement.

Creative and Design Team

The Marketing and Brand Strategy team at The Variable focuses on crafting and executing innovative brand positioning and development strategies that resonate with target audiences. By leveraging social media, community engagement, and creative concepts, this team aims to drive growth and enhance brand perception while fostering collaborative relationships with clients to deliver impactful marketing solutions.

Marketing and Brand Strategy

This department manages client relationships and oversees strategic account planning and execution.

The Variable

Org chart

Teams

Media and Communications

Account Management

Leadership Team

Creative and Design Team

Marketing and Brand Strategy

Client Services

Offices

The Variable

Org chart

Teams

Media and Communications

Account Management

Leadership Team

Creative and Design Team

Marketing and Brand Strategy

Client Services

Offices

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