Rico Figueiredo

Rico Figueiredo currently serves as the Industry Vertical Head for Transportation, F&B, and Delivery at Deel, beginning in July 2024, while also operating as the Founder of Qué Rico!, a consultancy focused on digital transformation and tech solutions. Prior experience includes significant roles such as Head of Sales for UAE & MEA Expansion at CloudKitchens, where Rico was instrumental in establishing sales operations in the Middle East, and Head of Sales for GoTo Group in Singapore and Vietnam, where market strategies were developed for the launch of GoFood. Noteworthy achievements include being a founding member of the Uber Eats Singapore team, closing deals with over 7,000 restaurants, and engaging in exploratory business research across 18 Latin American countries. Rico's educational background includes a BA (Hons) in International Business with Spanish from the European Business School in London, complemented by study experiences in Barcelona and an International Baccalaureate from the United World College of South East Asia.