Lucila Korz

Lucila Korz has extensive experience in CRM campaigns and lifecycle marketing in the media and entertainment industry. Lucila currently serves as the Head of CRM Campaigns at Deezer, where they manage the global CRM strategy and leads a team to orchestrate campaigns that maximize Lifetime Value. Previously, they held the position of Head of Lifecycle at The Walt Disney Company, overseeing the subscriber journey for Disney+ and Star+ in Latin America. Prior to that, Lucila worked at WarnerMedia as a Manager of Lifecycle Marketing, where they were responsible for the strategic planning and implementation of CRM and lifecycle programs for HBO Max in Latin America. Lucila also has experience in marketing coordination and e-commerce project lead roles at CMR Falabella Argentina and Apernet S.A. respectively. Lucila began their career at Wunderman as a Project Manager, specializing in email marketing for United Airlines.

Lucila Korz obtained a Bachelor's degree in Advertising from Universidad de Ciencias Empresariales y Sociales in 2014. In 2016, they pursued postgraduate studies in Digital Marketing from the same university.